Pioneered by International Robotics Incorporated, Techno-Marketing™ is the art of creating extraordinary interactive business or consumer environments through the integration of the world’s most innovative technologies and special f/x.    

Drawing upon society's growing fascination with science, technology and futurism, the premise behind Techno-Marketing™ is to integrate extraordinary technologies, special f/x, techno-art, interactive show experiences and futuristic icons into exhibits, leisure, entertainment, resort, gaming, museum and retail properties.  Our clients have become extremely successful in capturing the attention and admiration of today's more demanding audiences who, in the presence of our less threatening Techno-Marketing™ tools, become willing recipients to an educational or commercial message, with little or no resistance. In short, it’s a strategy that works and works beautifully.  

Given the nature of competition and the limited time you have to capture the attention of your audience, IRI is the one company whose expertise encompasses all the crucial disciplines required for consumer interest and retention.  Once we learn about your product or service, your target audience, and where you plan to deliver your message, we will prove invaluable by providing the most effective Techno-Marketing™ tools and, more importantly, the integration of these marketing tools into your environment.  A key rule to remember when practicing the art of Techno-Marketing™ is that unless a technology can fascinate and communicate, it is no more than a very expensive gadget.

The objective of a Techno-Marketing™ environment is to decompress consumers already inundated by aggressive pitching.  How?  By slowing down time.
All successful Techno-Marketing™ strategies have one thing in common – the ability to amaze, mystify and entertain audiences due to their originality and technological advancements.  Once you have invested your budget into the design of an impressive stage, trade exhibit, or consumer environment, there still remains the challenge of how to keep a potential customer long enough. 
Most consumers feel overwhelmed and this creates stress.  If you can provide them with relief with superior communication tools, they will reward you with their extended attention and curiosity.  Time and again, crowds swell around a Techno-Marketing™ installation because a customer becomes so enthralled, they gather up friends to share the excitement.  Your brochures will disappear; your business cards will vanish. Your message is heard and, more importantly, remembered while reinforcing your image as an innovative industry leader. 

  • Media exposure and re-enforced leadership.
  • Our clients typically receive a much higher profile vis-à-vis the public, press, and the industry when utilizing a technological innovation, which then overlaps onto their own product and/or services by association. If you like the medium through which information is passed on to you, you are prone to also favor the contents of the message, be it an idea, a service, or a product.

IRI’s reputation is based upon providing well-crafted, reliable communication tools designed for repeated use, and their originality assures attention from even the most demanding consumer. The first consideration for any successful Techno-Marketing™ strategy should always be reliability.

We are Curators of Technology. IRI offers the world's most extensive collection of technological effects created by some of the finest minds in engineering, physics, electronics and art.  To facilitate a continuous supply of unparalleled leading edge communication tools, IRI has established working relationships with scientists, inventors, engineers, physicists, and artists from all over the world.

 To successfully attract consumers, entertainment technologies are now the concept of choice.  At IRI, however, this does not mean the latest toys.  For 25 years, we have been producing the finest, most reliable robots in the world. These accessible icons of futurism led us to become Curators of Technology experienced in Design, Concept Development, Themeing, Theatrics and Special F/x, all of which, capture the attention and participation of today’s sophisticated consumer through a highly successful blend of art, promotion, and humanized (friendly) technology.


We love technology but we also know what to do with it.  


UP